Mobile Vertical Dreams

Dreams: The New TV, an app which aggregates vertical videos into content categories, has launched for iOS and Android devices. Because all the videos are vertical, not landscape, you must hold your phone upright. You then swipe left or right to go to different videos — sort of like a dating app for video content.

The app developers, who come from Google’s DoubleClick and Instagram, said they are collecting videos from more than 100 content partners, and that the videos are organized into such channels as “live news, music, fashion and documentaries.”

The Savvy Screener downloaded the iOS and Android apps and got just 14 channels. Two of these were live news — Hillary Clinton speaking at Georgetown University, and a countdown to Sean Spicer’s next White House briefing – and the app offers push notifications for live news. One of the channels, “History,” was showing History in Five: The Real Ty Cobb, a repeating presentation of the same five-minute video.

Dreams said it has developed a process for converting videos from horizontal widescreen to vertical portrait, and that it has already done more than 500 conversions. It added that it is also producing original vertical videos in a New York studio.

Dreams noted that its launch comes “as Facebook rolls out Stories in its main app, expanding the user-generated vertical video format pioneered by Snapchat. Yet traditional TV and film content is still largely confined to clunky, complicated user interfaces on mobile.”

Download the Dreams app at the App Store or Google Play.

About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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