‘Well Done’ Videos

Time Inc. has launched Well Done, an online brand offering “a daily, video-only slate of innovative new recipes, food explainers, hacks and food news geared to a social and mobile audience.”

Well Done, which leverages Time Inc.’s extensive social media reach (the company claims “48 million social followers in the food space”), is described as “a first-of-its-kind food brand for Time Inc., developed to live on our social channels,” as well as on its own standalone site.

Time Inc.’s food publications, including Cooking Light, Food & Wine, Real Simple, Health, People Food, Southern Living and Extra Crispy, will share Well Done video across all content channels.

“We see Well Done benefiting from our deep relationships and expertise in the food category, as well as the extraordinary video and social reach of the Time Inc. network,” said Alan Murray, Time Inc.’s chief content officer.

You can view Well Done videos at myrecipes.com/welldone and Facebook, among other platforms.

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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